Illustrating product value

In the book, Jacob Curtis discusses why inbox email placement is important for business. His big challenge in his work is talking through some of the methodology he uses at his company to measure inbox placement for their clients, including their current state.

Before

After

A chart showing active subscribers with your brand (in gray)

A chart showing less active subscribers with your brand (gray)

Business insight

If the email marketer uses our product, it will likely result in higher inbox placement, meaning more likelihood to engage and an improved bottom line.

Need to increase and reduce the variance of inbox placement for less active subscribers.